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Through a SCADpro internship, I worked with the company RedKulture on their new character driven brand. Alongside a talented team of people, we developed the world, characters, and story surrounding an intergalactic hero named "Yom Yom". This brand will primarily be targeted to young girls, while focusing on themes of female empowerment and creativity. I designed three characters that will be used in upcoming merchandise and media.
Boyanga is the magical pet of RedKulture's character, Yom Yom. She is a sassy, catlike alien that accompanies Yom Yom on all her adventures. I aimed for a cute, appealing design with bright colors that I knew children would love.
Every hero needs a villain! Meet the Pukis: little mischievous aliens that are always causing trouble for Yom Yom. Their leader is King Puki, who sends his tiny minions off on destructive missions. These guys were a big challenge! Our team needed to find the perfect balance of cute and menacing, so it took lots of iterations to land on our final designs.